{"id":267,"date":"2010-06-11T01:00:34","date_gmt":"2010-06-10T23:00:34","guid":{"rendered":"http:\/\/www.odpod.se\/?p=267"},"modified":"2011-11-24T22:55:34","modified_gmt":"2011-11-24T21:55:34","slug":"podcast-13-jag-faller-standigt-offer-for-filmtrailers","status":"publish","type":"post","link":"http:\/\/www.odpod.se\/index.php\/2010\/06\/podcast-13-jag-faller-standigt-offer-for-filmtrailers\/","title":{"rendered":"Podcast #13: ”Jag faller st\u00e4ndigt offer f\u00f6r filmtrailers”"},"content":{"rendered":"

\"\"2010-06-11:<\/em><\/strong> Steve Jobs h\u00f6ll i veckan presentation av den nya iPhone-modellen och the net was abuzz med jubel fr\u00e5n Apple-anv\u00e4ndare. Men var det f\u00f6r att folk var glada \u00f6ver produkten eller f\u00f6r att hypen helt enkelt kr\u00e4ver den reaktionen? F\u00f6rv\u00e4ntningskulturen g\u00f6r att det senaste alltid \u00e4r det mest intressanta och har skapat en milj\u00f6 d\u00e4r surret innan en lansering k\u00e4nns viktigare \u00e4n upplevelsen n\u00e4r den kommer. I veckans Obiter Dictum diskuterar vi fanboyism, brand loyalty och hur kulturen egentligen m\u00e5r n\u00e4r allt h\u00e4nger p\u00e5 hur stort man lyckas bl\u00e5sa upp den i f\u00f6rv\u00e4g. Kan filmstudionas utstuderade s\u00e4tt att jobba med teasertrailers \u00f6verf\u00f6ras p\u00e5 annat, exempelvis litteratur? Medverkar g\u00f6r Billy Rimgard<\/strong> och Tobias Norstr\u00f6m<\/strong>.<\/p>\n

Klicka f\u00f6r att ladda ner<\/a> eller, \u00e4nnu b\u00e4ttre,
prenumerera p\u00e5 podcasten via iTunes<\/a>. <\/p>\n

Du kan ocks\u00e5 lyssna p\u00e5 den direkt h\u00e4r:<\/p>\n[audio:http:\/\/odpod.no-ip.org\/Obiter_Dictum-2010-06-11-Avsnitt_13.mp3]\n

<\/p>\n

F\u00f6lj oss p\u00e5 Facebook<\/a>. <\/p>\n

\"\"<\/p>\n

Avsnittets l\u00e4nkar:<\/i><\/b><\/p>\n

DEL 1: Steve Jobs<\/b> presentation av iPhone 4 p\u00e5 WWDC g\u00e5r naturligtvis att se p\u00e5 webben<\/a>. Hos SvD finns en artikel som f\u00f6rs\u00f6ker reda ut grejen med m\u00e4n och grillar<\/a>. P\u00e5 bloggen \u00bbYou Are Not So Smart\u00ab diskuteras Fanboyism and Brand Loyalty<\/a>. \u00bbI’m a Mac\u00ab<\/a>. Micael Dahl\u00e9n<\/b>s bok heter \u00bbNextopia\u00ab<\/a><\/p>\n

DEL 2: Vi n\u00e4mner teasertrailern f\u00f6r J.J. Abrams<\/b> kommande \u00bbSuper 8\u00ab<\/a>. Den fantastiska \u00bbSuperman Returns\u00ab-trailern som lurade Tobias finns p\u00e5 YouTube<\/a>. \u00c4ven \u00bbWatchmen\u00ab-trailern<\/a> drog upp en lite f\u00f6r stor hype. L\u00e4s ocks\u00e5 artikeln om hypekulturen i musikv\u00e4rlden<\/a>. Romantrailern som Billy fiskar efter men inte kan minnas titeln p\u00e5 var den f\u00f6r Thomas Pynchon<\/b>s \u00bbInherent Vice\u00ab<\/a>.<\/p>\n

POST SCRIPTUM: I \u00bbThe New Yorker\u00ab kan man l\u00e4sa reportaget om Julian Assange<\/b><\/a>. Trailern f\u00f6r nya \u00bbDeus Ex\u00ab<\/a> f\u00e5r v\u00e5ra munnar att vattnas av f\u00f6rv\u00e4ntan. <\/p>\n","protected":false},"excerpt":{"rendered":"

2010-06-11: Steve Jobs h\u00f6ll i veckan presentation av den nya iPhone-modellen och the net was abuzz med jubel fr\u00e5n Apple-anv\u00e4ndare. Men var det f\u00f6r att folk var glada \u00f6ver produkten eller f\u00f6r att hypen helt enkelt kr\u00e4ver den reaktionen? F\u00f6rv\u00e4ntningskulturen g\u00f6r att det senaste alltid \u00e4r det mest intressanta och har skapat en milj\u00f6 d\u00e4r […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-267","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-nya-odpod","7":"entry"},"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":10,"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"predecessor-version":[{"id":2122,"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/posts\/267\/revisions\/2122"}],"wp:attachment":[{"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.odpod.se\/index.php\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}